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Craftsmanship
We celebrate the rich and diverse heritage of Indian craftsmanship by promoting an array of traditional hand embroidery techniques. Our commitment to preserving and showcasing these intricate art forms is at the heart of everything we do. Here are some of the exquisite types of work we promote:
Kantha Work
Originating from Bengal, Kantha work is characterized by its delicate running stitch patterns that often depict intricate motifs and stories. This technique transforms simple fabrics into stunning pieces of art.
French Knot
Known for its intricate detailing, French knot embroidery adds a textured and three-dimensional look to fabrics. Each knot is meticulously hand-crafted, creating elegant and elaborate designs.
Kashmiri Work
Hailing from the beautiful region of Kashmir, this embroidery is renowned for its floral motifs and paisley patterns. The fine needlework and rich colors used in Kashmiri embroidery make it a timeless favourite.
Parsi Work
Parsi embroidery is distinguished by its vibrant colors and intricate motifs inspired by nature, animals, and traditional symbols. This meticulous and detailed work is often seen in sarees and shawls, adding a touch of elegance and history.
Chikankari
A traditional embroidery style from Lucknow, Chikankari involves delicate and intricate shadow work on fine fabrics. This technique results in beautiful, airy designs that are perfect for both casual and formal wear.
Phulkari
Originating from Punjab, Phulkari is known for its bright, floral and geometric patterns created by hand embroidery. The bold and colorful designs of Phulkari work add a festive and lively touch to any fabric.
Gujarati Embroidery
Gujarati embroidery is famous for its mirror work and vibrant patterns. This style, often seen in traditional attire, showcases the rich cultural heritage of Gujarat and adds a touch of elegance to any garment.
By promoting these diverse embroidery techniques, we not only create unique and beautiful products but also support the skilled artisans 90% of whom are women, and we foster empowerment through heightened demand for their creations, who keep these traditional crafts alive. Each piece we offer is a testament to the dedication and artistry of these talented individuals, ensuring that these age-old techniques continue to thrive and be appreciated by future generations.